VroegZat
For the past six years, I’ve been working as a content marketer for VroegZat. What started with photography has now expanded to include marketing and kick-ass concepts.
Our target audience consists of millennials—just a bit different from Gen Z. Since we’re dealing with a slightly older demographic, we tailor our media content accordingly.
Old-school, catchy, and with a wink—that’s what our content should be. It should instantly make people want to party!
Photography
Six years ago, I started capturing our shows. What began with just one show a week quickly grew into more and more. The crazier and more spontaneous, the better!
Of course, our audience loves seeing themselves in photos—they’re finally going out again! But we also make it a priority to capture and share spontaneous moments on our socials.
Young or old, big or small—everyone is welcome at our event, and we make sure to show that. We believe it’s important that everyone gets a chance to be in the pictures and feel included.
Over the years, we’ve worked with more and more photographers. I make sure all the content is consistent and that the photos truly reflect the energy of the event!
Merchandise
What I love doing is exploring creative possibilities—developing concepts that not only align with but also enhance the overall event experience.
For example, I designed a custom pattern that we now use for merchandise, including swim shorts, towels, and fans.
We also place great importance on the experience during the show. Back in the day, chewing gum and temporary tattoos were a real thing. So, we brought those temporary tattoos back! I illustrated a series of tattoos that are actually used during a night out.
KOT
Since our party starts early, we want to remind people of that. That’s why we create a "Be on Time" story!
Volgende Keer Bij Ons
"Next Time at Our Party" / VKBO
A post we introduced to announce the upcoming editions of the parties that took place over the weekend.
ADS
For the shows, I make sure the ads are formatted for Instagram posts and stories. The videos vary each time, depending on the venue and which footage fits best.
I chose to use live footage for our ads, as it creates a more authentic experience!